Focus on Chery Speranza’s Performance in Egyptian Market

China- AUTOMECH AKHBAR EL YOM in pan-Arab area and North Africa opened in Cairo, Egypt. More than 400 automobile and related enterprises from more than 20 countries of the 5 continents participated in this show of which the theme is “City of Cars Coming Back”. As the most important motor show in Middle East & North Africa, and the only professional automobile and motor exhibition in pan-Arab area & North Africa, AUTOMECH AKHBAR EL YOM represents the highest level of local automobile development.

Chery, China’s biggest independent automobile enterprise, participated in this show together with its Egyptian partner, DME (Daewoo Motor Egypt), bringing the Speranza series, including the main model line-up of Speranza A113, M11, A516, A620 and Tiggo. Since Speranza was launched in the market in 2006, more than 45,000 cars under this brand have been sold in 5 years. By the time of May 2010, its market share exceeded 8% and ranked No.4 in Egyptian market, following Hyundai, Chevrolet and KIA closely. The person in charge of Chery’s marketing in Egypt said that through the 5-year development, Chery Speranza series have made great achievement with the differentiation strategy. With outstanding cost performance ratio and apparent advantages in brand and sales network, Speranza’s market share and ranking keep rising.