Baseline Shots From The ATP Farmers Classic
With July just about ready to give way to August, and this Sports Fan sitting in the stands at a pro tennis tournament, it came to mind that I am approaching the one-year anniversary of the birth of this crazy project. It was at the WTA’s Los Angeles Open (now relocated to San Diego) last August that this concept of speed-dating with the entire sporting world emerged. See, my good friend and partner in sports marketing crime The C.O. and I were doing some market research and…well, that’s a story for another time.
Today let’s talk tennis. As in the ATP Farmers Classic, which if you lived far removed from the southwestern stronghold of the Farmers Insurance Company, you might think was sponsored by an agricultural concern. Because if Northwestern Mutual is “the quiet company”, Farmers has been downright mute. Until recently. For Farmers has suddenly come out of nowhere on the national sports sponsorship landscape. In addition to signing on as title sponsor of the venerable Los Angeles pro tennis event that brings me to the UCLA Tennis Center, they are also the new title sponsor of the PGA Tour’s tournament at La Jolla – known for years as the Buick Invitational. They are also a major sponsor of the WNBA’s L.A. Sparks, and on a more grassroots level provide significant financial support for California Interscholastic Federation (CIF) playoff competitions in a wide range of sports.
...
Those of you with mid-sized SUVs such as the Buick Rainier, Chevrolet TrailBlazer Models, GMC Envoy Models or Oldsmobile Bravada, have your own service
Platz musste geschaffen werden für den weißen Buick Bj. 58, mit 250 PS, den Jürgen Vowinkel aus Radevormwald der Ennepetaler Bevölkerung am vergangenen
