Top Range Rover to cost £125k
Land Rover is confident that the new Range Rover can establish a foothold in the super-luxury SUV segment prior to the launch of forthcoming rivals from Bentley, Lamborghini and Aston Martin Lagonda.
The firm tested the waters for a £125,000 Range Rover with the 2011 Autobiography Ultimate Edition, and the success of that model has encouraged Land Rover to push the Mk4 Range Rover into a higher price segment.
See pictures of the Range Rover Autobiography Ultimate Edition
“The Ultimate Edition shows there’s an opportunity to go up a notch in price,” said brand director John Edwards. “We tested the market for a reason. We always learn for future models.”
