Acura shifts focus to sensible Gen Y shoppers
Honda is ready to begin the makeover of its Acura premium brand this spring, and the timing could hardly be better.
In addition to the new ILX small sedan and redesigned RDX compact crossover coming in spring, a tease of the redesigned RL flagship due this fall will be shown at the New York auto show in April.
Then, the volume leading TL sedan and MDX mid-sized crossover are slated for 2013 redesigns. The much-hyped NSX supercar should arrive by the end of 2014.
Six years ago, Honda Motor Co. executives decided to move Acura upscale and shelve the brand's entry-level luxury offer--the compact RSX hatchback, which was the successor to the Integra. The timing couldn't have been worse.
